1. OPTIMIZED BROWSER VISIBILITY
AMP is
highly beneficial for publishers. The reason is, search results clearly display
AMP pages with green highlighted text which ensures clarity in users’ mind.
This further results in increased click-through rates. Setting this concept in
mind, users recognize AMP pages quickly and make it easier for publishers to
get a wide variety of clicks.
2. Rise In Mobile
Ranking
As AMP
is introduced to give a profitable and right direction to the mobile
optimization, search engine ranking has also segregated into two parts i.e.,
traditional & mobile search ranking. This is the advanced era where people
prefer using their mobile devices more than accessing stuff through desktops or
laptops. Although, implementing AMP as a rank-boosting factor will not only affect
website’s ranking, but also add a charm to make users compel explore the linked
services.
3. Enhanced Mobile
User Experience
People
who are use mobile devices don’t prefer to give much time accessing stuff from
their desktops or laptops. With the implementation of AMP project, a website’s
content gets displayed in the carousel from where users can access the required
stuff without even exploring the entire website. Once they like the information
in the carousel, they will be allowed to visit the associated pages of a
website.
4. Improved
Conversion Rates
AMP
helps improve conversion rates and website’s speed to a great extent. Today,
approximately 90% of publishers are using AMP as a ranking factor and they are
happy to attain higher conversion rates for their venture. Conversion is all
about redirecting the traffic towards promoted stuff which fruitfully results
in a high-rise in overall ranking of a website.
5. Lower Bounce
Rate
Improvement
in a site speed can keep visitors away from getting bored or frustrated with
your site. Bounce rate is considered as an important factor in improving a
site’s rank so, it should not get down at any cost. If you want quick and
stable SEO results for your website, approaching AMP would be of
great use.
6. Complete Support
For Ads
Being
an open source technique, AMP constantly aims to support a wide range of ad
networks, technologies and formats. The primary goal of AMP is to deliver ads
that load fast on users’ mobile devices while allowing the placed content to
look good on variations of screen sizes. This tactic helps marketers and
advertisers increase their brand influence by earning great ROI on each ad
spend.
7. Excellent
Click-through Rates
If a
web page has AMP label, it generates greater possibilities to be clicked by
users searching for relevant sources. It notifies that users are not getting
frustrated by slow loading page and poor design. Even, they are enjoying
fast-loading pages having a great user experience. Utilizing AMP increases
click-through rates which directly affects SEO.
8. AMP With Visitor
Analytics
These
days, tracking visitors’ actions is one of the important facts to focus on. AMP
also overcome this challenge by offering a detailed analytic report of
visitors’ reactions. The analytic includes the overall visitors’ count (new
& existing), clicks, conversions and link tracking. This is the excellent
way to know how your AMP content is performing over the web.
9. AMP Utilization
For Backlinks
Undoubtedly,
better website visibility leads to a large number of clicks and number of
clicks lead to enhanced content readability among people. If the placed AMP
content is informative, newsworthy and quality-oriented, then improved page visibility
can automatically lead to creating a wide number of backlinks. Backlinks are
one Google’s top three rank factors and matter a lot for a website’s rank.
10. Strengthen
Brand With Social Signals
As you
know that how backlinks are important for enhancing a website’s rank, the same
technique can be applied for social sharing. When readers like your page
content then it is more likely to be shared on other links no matter they are
based in AMP or not. In this context, social media also works as a rank booster
when comes in contact with accelerated mobile pages.
Final Thoughts:
Most of
the marketers believe that Google AMP is here and not going anywhere else in
upcoming years. Even, it is expected to be on a high-rise in SEO world. In the
future, SEO service providers will only believe in creating AMPs to boost their
website’s rank. If you are a marketer and still haven’t approached AMP as a
ranking factor, this is the appropriate time to think about it. Definitely, you
will get lucrative SEO results.
