You’ve created an
awesome website – congrats! What you need to do now is bring people to it. For
your website to come up high on search engines like Google and Bing, you need
to understand a little bit about the world of “Search Engine Optimization” or SEO.
With so many websites on
the web today, there is no way to guarantee that your site will rank first on
Google – but there are plenty of simple things you can do to increase your
site’s chances of ranking really well. Give us just an hour’s time (or less!) and
we’ll show you everything you need to know about SEO and how to boost your
site.
01. Choose the right URL
Before your website goes
live, you need to select a URL. Also known as your domain name, it’s the
address that visitors will type in to find your site. Like the giant sign above
a storefront window, it’s one of the first things visitors see when they come
to your site. That’s why it’s also the first place Google looks to understand
what your site is about and decide how to rank it. It’s also important to make
sure your URLs are clean and beautiful. This means no special characters, no
hashbangs, no page ID. You get the point.
The ideal domain will
include your business name and perhaps a keyword or two that are relevant to
your business. For example, if you are a contractor, you might want to purchase
a domain name like www.yournameconstruction.com. Want to know more? Check this
post if you need more advice on choosing the right domain name!
02. Create titles and descriptions for each page
Did you know that you
can write a unique title and description for each page on your website? These
are brief texts that accurately and clearly describe what your business does,
ideally with a few keywords and phrases mixed in.
Ever hovered over a tab
on your browser? That short phrase that pops up under your mouse is the title
of the page. While the description is not visible, it too is very important for
search engines! In fact, the title and description are among the first things
Google uses to determine your site’s rank. Plus – once your site does show up
in a search results page, web surfers will read your title and description to
learn what your site is about and decide whether or not to check it out.
Looking for expert
advice on writing a killer title and description? Check out this guide about
on-page optimization.
03. Utilize anchor text
As you write the text
for your website, consider where you can use anchor text within your site.
Anchor what? No, it has nothing to do with sailing. Anchor text is simply text
that visitors can click on to be taken directly to another web page, either on
your site or anywhere on the Internet.
Effective anchor text
should be used to help users navigate your website and find what they are
looking for. It should also include keywords and phrases related to what you
do. If you own a shoe store, for example, the words, “Check out our selection
of children’s shoes,” on your homepage can link via anchor text to your online
store that is stocked full of – you guessed it – children’s shoes.
Anchor text is a great
way to boost your SEO, but keep in mind that excessive linking or anchors that
don’t really help your readers can raise red flags with Google.
04. Add alt text to all your images
Search engines are great
at reading text on your website, but they still haven’t quite figured out how
to look at the images on your site. To understand what’s displayed in a photo
or graphic, search engines look for “alt text,” a concise written description
(just a few words) about each image on a website. When writing alt text, be
sure to accurately describe what is shown in the image, but also try to include
the name of your business or a few keywords related to what you do.
Pro Tip: You don’t need
to write alt text for images that are purely functional or design related, such
as a background image that is just shapes. If the image doesn’t have anything
to do with the topic of your site, you can skip the alt text.
05. Give your site structure with the right headers
Every page on your
website should have a title, a subtitle and so on. When search engines scan
your website, they’ll understand your content better if you explain them the
text hierarchy. The most relevant part is the title of your page and you should
define it as H1 (in the Text’s Editor). The H1 should be descriptive the page’s
content and you shouldn’t have more than one H1 per page. Choose carefully and
don’t forget to include your keywords. Following your H1, is H2, H3 and so on.
The clearer your text structure is, the easier search engines will digest your
site’s content.
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