How to update old content for better results

How to update old content for better SEO results & User Behavior 

1. If the content is no longer relevant to a reader, either delete the page and 301 redirect it to the most relevant URL on the site or update it to make it relevant.
2. Are there ways to make the content more actionable and useful? Such as, would adding infographics, step-by-step instructions, or videos to the article make it more useful? If so, add them.
3. Check to see if there are any dead links and fix them. Dead links create a poor user experience.
4. If the article is a translated article (I have a big global audience), make sure the images and videos make sense to anyone reading the content in that language.
5. Look to see the 5 main terms each article ranks for and then Google those terms. What do the pages ranking in the top 10 do really well that we aren’t?
6. Can you make the article simpler? Remove fluff and avoid using complex words that very few people can understand.
7. Does the article discuss a specific year or time frame? If possible, make the article evergreen by avoiding the usage of dates or specific time ranges.
8. If the article covers a specific problem people are facing, make sure you look at Quora first before updating the article. Look to see popular answers on Quora as it will give you a sense of what people are ideally looking for.
9. Is this article a duplicate? Not from a wording perspective, but are you pretty much covering the exact same concept as another article on your site. If so, consider merging them and 301 redirect one URL to the other.

How to Fix your Old thin content

1. Do you really need to add more words – if you can get the message across in a few hundred words or through images or videos, it may be enough. Don’t add words when it isn’t needed. Think of the user experience instead. People would rather have the answer to their question in a few seconds than to wait minutes.
2. How does your page compare to the competition – look at similar pages that are ranking on page 1. Do they have more content than you or less? This will give you an idea if you need to expand your page, especially if everyone who ranks on page 1 has at least a few thousand words on their page.
3. Does it even make sense to keep the page – if it provides little to no value to a reader and you can’t make it better by updating it, you may want to consider deleting it and 301 redirect the URL to another similar page on your site.