Basic Question & Answer About SEO & Basic Digital Marketing

What is SEO?

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for. In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page. SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.” There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.

What does SEO stand for?

SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website.

How would you explain SEO to a beginner?

SEO (search engine optimisation) is the science of adjusting, developing and tuning the content and code of a website and promoting that website on other sites throughout the web in ways that increase the chances of one or more of the pages of the website appearing in the search engine results pages (SERPS) in response to a user typing words known as “keywords” into the search box of their search engine (e.g. Google, Bing or Yahoo). The term SEO is usually used when referring to organic SEO but is sometimes also used in a broader sense to encompass PPC services for which different optimisation techniques are required.

Why is SEO so important?

Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020.

What is a search engine?

A web search engine or Internet search engine is a software system that is designed to carry out web search, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query.

Why are search engines so important?

a Search Engine acts as a filter for a wealth of available information on the Internet. Search Engines allow users to not only quickly, but also easily, find the information that is of interest or value to them. It also eliminates the need to wade through numerous amounts of irrelevant web pages

Can you name other search engines than Google?

Bing. The second most popular search engine is Microsoft's Bing, securing a good hold in the online market. ... DuckDuckGo. If online privacy is what you seek, then DuckDuckGo is the best alternative to Google for you. ... Ecosia. ... 4. Yahoo! ... Qwant. ... Swisscows. ... Search Encrypt. ... StartPage.

Who are the founders of Google?

Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock.

What does Google stand for?

GOOGLE: Global Organization of Oriented Group Language of Earth. There is a lot of confusion about if Google has a full form or it is just a word created by the founder of Google. Officially Google has not a full form. It is generated from a word "googol" which means a huge number.

What does www stand for?

World Wide Web, WWW, web(noun) computer network consisting of a collection of internet sites that offer text and graphics and sound and animation resources through the hypertext transfer protocol.

What is the world wide web?

The World Wide Web (WWW), commonly known as the Web, is an information system where documents and other web resources are identified by Uniform Resource Locators (URLs, such as https://www.example.com/), which may be interlinked by hypertext, and are accessible over the Internet.

What is a domain?

A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes.

What do we mean by a top level domain?

A top-level domain (TLD) is the last segment of the domain name. The TLD is the letters immediately following the final dot in an Internet address. A TLD identifies something about the website associated with it, such as its purpose, the organization that owns it or the geographical area where it originates.

What is a domain extension?

What Is a Domain Extension? Domain name extensions are the last part of a domain name. For example, in 'hostgator.com,' the domain name extension is .com. You'll also see domain name extensions referred to as top-level domains (TLDs). These terms will be used interchangeably throughout the post.

How do I know when I’m using the right number of keywords on a page?

Targeting keywords and keyword stuffing are tactics that no longer work. Due to advancements in algorithms and artificial intelligence, the focus needs to shift to targeting intent and getting customer engagement. But just because you’re not targeting keywords does not mean you give up on using them. After all, they help Google understand what your intent is and match it to searchers. Google’s ability to decipher intent actually makes it easier than ever to rank for multiple keywords within one piece of content. Choose related keywords that fit well together. Consider synonyms or similar questions and phrases to your initial keyword idea. You can try using a free tool such as LSIGraph, Seed Keywords or Answer the Public. You can also simply use Google. It provides three different ways of generating popular related keywords, and it offers it all for free. Focus on long-tailed keywords. Make use of headings and meta descriptions the right way and don’t focus on keyword density. If you do all this, suddenly your top content will be ranking for multiple keywords. It may even end up being in the 1st spot for a keyword that was never your main focus.

What gets ranked in Google?

How to Rank Higher On Google In 2020 Step #1: Improve Your On-Site SEO. Step #2: Add LSI Keywords To Your Page. Step #3: Monitor Your Technical SEO. Step #4: Match Your Content to Search Intent. Step #5: Reduce Your Bounce Rate. Step #6: Find Even Keywords to Target. Step #7: Publish Insanely High-Quality Content. Step #8: Build Backlinks to Your Site.

What is web hosting?

A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers.

What is web crawling?

A Web Crawler (also known as a search engine spider, searchbot, robot) is a program which is used by search engine to find what is new on Internet(website). This process is called Crawling. Web Crawler makes a begining by crawling the pages of websites. Then it indexed the words and contents found on that website.

What is a SERP?

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user.A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. The most common SERP Features are: Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings)

What is an organic search result?

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user's search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.

What is a paid search engine result?

Paid search results are basically ads paid for by businesses in order to rise above the organic results in the fastest way possible. Marketers invest money into SEM (search engine marketing) in order to boost their website to (ideally) the first page when someone types an inquiry using specific keywords.

What is “Google Suggest” or “Autocomplete”?

Google Suggest or autocomplete is a Google search engine function that provides suggestions to users as they enter their search query into the search box. Through another function called Google Instant, the SERP adapts to the keywords or phrase as it is being entered.

What is a keyword?

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.

How would you describe On-page SEO?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

How would you describe Off-page SEO?

Off-page SEO is about everything that doesn't happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO.

What is a long tail keyword?

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

What are ALT tags?

: An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store's search engine rankings.

What are meta descriptions?

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO .

Why are backlinks important?

Why are backlinks important? Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.

What is a Do-Follow link?

Dofollow links are an HTML attribute that is used to allow search bots to follow the links. If a webmaster is link to your site with dofollow link, search engine bots and people can follow you. They pass on link juice and really benefit your website to get a high Page Rank.A

What is a No-Follow link?

Nofollow links are links with a rel=”nofollow” HTML tag applied to them. The nofollow tag tells search engines to ignore that link. Because nofollow links do not pass PageRank they likely don't impact search engine rankings. Only people can follow these links. They don't help you to boost Page Rank, website rankings and have no SEO value. It is a notice for search engine not to count a link. The Nofollow tag can be good for SEO – most webmasters use this tag not to follow untrusted content.

What’s the difference between do-follow and no follow backlinks?

Even though, it's a good practice to use Nofollow link attribute to those link, where you don't want to pass link-juice. Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink.

What is internal linking?

Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. These type of links are useful for three reasons: They allow users to navigate a website. They help establish information hierarchy for the given website.

What are inbound links?

Backlinks, or inbound links, are a form of off-page SEO where you earn links from other websites that direct readers to your own site. The person receiving the link is one the who refers to a link as a backlink.

What are outbound links?

Outbound links are links that directs you elsewhere. Outbound links, or external links, are links that will send your readers from your website to other sites across the internet. Commonly, these are used to verify facts, backup sources, or simply point people toward resources. Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links. Two sides of a coin. There are two (2) kinds of outbound links.

What is anchor text?

Anchor text refers to the clickable words used to link one web page to another. Example: In this sentence, the blue words are the anchor text.

Why is anchor text important to SEO?

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. ... The words contained in the anchor text help determine the ranking that the page will receive by search engines such as Google or Yahoo and Bing.

What is Google Webmaster Tools/Google Search Console?

Google Search Console. Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until May 20, 2015 the service was called Google Webmaster Tools. Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

What is a Search Engine Submission?

Search engine submission is the process of making a request to a search engine that a website be included in its index. Unlike search engine optimization, submission does not affect how well a website will rank, it merely alerts search engines to its existence. Search engine submission is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps a webmasters increase the rankings of a web pages or pages.

What is Guest posting?

“Guest posting” means writing and publishing an article on someone else's website or blog. I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It's a great way to connect with new readers and get your name out.

What is Blog commenting?

Blog commenting is defined as a relationship between blogs, bloggers and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post. Blog comments helps the blog to attract traffic and makes it social. If you are taking it seriously - then YES, blog commenting is still effective. ... Blog commenting is still the effective strategy of getting more page visits, back links etc. But, I believe that you should only post GENUINE, meaningful posts if you are thinking to get some traffic to your site. Blog commenting in seo is the process of posting comments on webpages with a backlink to your site. The process can be split into two groups. This involves using a tool such as scrapebox which is a automation tool designed to post mass amounts of comments on a list of blogs that the user has scraped.

What is a Google Penalty?

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques. A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics. Google penalty removal isn't always easy. It's important to know that there are two kinds of penalties: manual and algorithmic. Manual penalties are handed down by a Google employee. They're most often given when your website is found to be doing something against Google's Terms of Service.

What is Google My Business?

Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers find businesses on Google Search and Maps. It helps business attract new customers and share information about what makes them special. Google My Business is the platform by which consumers can search for businesses and services near them via Google Search and Maps. It is crucial for local businesses to create a Google My Business account and optimize it to get found, stand out, and get chosen by local customers.

What is AMP?

AMP or an Accelerated Mobile Page is an HTML page that is lightweight and stripped down. The mobile user gets a much-improved experience: content is faster, more engaging, and easier-to-read. AMP was specifically built for publishers, and publishers still make up a big chunk of AMP content out there.

What is Google Analytics?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics. The Importance of Google Analytics. Google Analytics is a very important digital marketing tool, but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more

What are LSI keywords?

LSI stands for latent semantic indexing, which is the method that Google and other search engines use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results. Latent semantic indexing (LSI) is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google's algorithm uses them to help determine content quality and relevance to the search term.

How to optimize a URL?

URL Optimization is one of the main steps in the process search engine optimization of a website, as it helps website pages to get found on relevant searches in the search engines on the searches related to that optimized URL. 1# URLs must be readable by everyone. ... 2# Organize your content. ... 3# Do not use capital. ... 4# Prefer hyphens to underscores. ... 5# Add your mobile URLs to a sitemap. ... 6# Include your target keyword. ... 7# Block unsafe URLs with robots. ... 8# Canonicalize your URLs.

What are the most important Google ranking factors?

What Are the Most Important SEO Ranking Factors? A Secure and Accessible Website Page Speed (Including Mobile Page Speed) Mobile Friendliness Domain Age, URL, and Authority Optimized Content Technical SEO User Experience (RankBrain) Links Social Signals Real Business Information

What is robots.txt?

The robots. txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages not to crawl. Let's say a search engine is about to visit a site.

What is an HTML Sitemap?

An HTML sitemap is an HTML page on which all subpages of a website are listed. ... In contrast to XML sitemaps, HTML sitemaps are mainly created for users, as they help them to get an overview of the structure of your site and to navigate through all the subpages. XML Sitemaps are important for SEO because they make it easier for Google to find your site's pages—this is important because Google ranks web PAGES not just websites. There is no downside of having an XML Sitemap and having one can improve your SEO, so we highly recommend them.

What is XML Sitemap?

XML sitemaps provide search engines with an efficient list of the URLs on a site. XML sitemaps are just text files marked up with tags that identify types of data. The URL for an XML sitemap is typically at the root of a domain — for example, www.example.com/sitemap.xml — ready for bots to access. Say your website has 1,000 pages. ... But remember, Google is going to use your XML sitemap only as a clue to what's important on your site. Just because it's not in your XML sitemap doesn't necessarily mean that Google won't index those pages. When it comes to SEO, overall site quality is a key factor.

How can I see what pages are indexed in Google?

1. USE FETCH AS GOOGLE 2. USE INTERNAL LINKS 3. BLOCK LOW QUALITY PAGES FROM GOOGLE'S INDEX 4. INCLUDE THE PAGE IN YOUR SITEMAP 5. SHARE THE PAGE ON TWITTER 6. SHARE THE PAGE ON HIGH TRAFFIC SITES 7. SECURE EXTERNAL LINKS TO THE PAGE 8. "PING" YOUR WEBSITE How to get pages on your site indexed Log into Google Search Console. Navigate to Crawl Fetch as Google. Take the URL you'd like indexed and paste it into the search bar. Click the Fetch button. After Google had found the URL, click Submit to Index.

What is a 301 Redirect?

Remember that 100% SEO will never be transfered to the new URL. If you redirect old URLs to new one (in example: A to C and B to C) all 301's should be removed from index and SEO will be redirected to the new page/url. ... Other than that, a couple of 301 redirects shouldn't have too much of an effect on your website. 301 Moved Permanently A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

What is time-on-page?

Within the Google Analytics interface (available for Jetpack's Premium and Professional plan users), time on page is defined as the “average amount of time users spent viewing a specified page or screen, or set of pages or screens.” The truth is, ideal average for time on page will vary. Some marketers state that their average time on page is between 2-3 minutes. Others dial into this metric using read time, which is averaged based on the number of words in an article and a general readers' word per minute speed.

What is bounce rate?

One of the most underestimated and under-valued metrics of any website's SEO campaign is the site's “bounce rate”. ... Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine. As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). ... This score can then be used when comparing websites or tracking the "ranking strength" of a website over time. Its logarithmic scale means that it's much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent.

What is a Directory Submission in SEO?

Directory submission in SEO is a process of submitting website URL on various business directories or web directories to create backlinks. Backlinks are used by search engines to improve ranking. The purpose of doing directory submission is to increase the website indexing by gaining quality backlinks from the top web directories. Quality backlinks help to maximize the chances of our keyword ranking in search engines, and increase the website traffic, build the domain authority and page rank. Directory submission helps in the permanent link in other sites which will be useful for your Search Engine Optimization. It helps in creating the quality backlinks which will increase the reputation of your website in search engine crawl. Your site will be detected and crawled very fast in major search engines.

What is a Press Release submission?

Press Release Submission. Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site. Do press releases work for SEO? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. ... Sometimes, Press Releases can negatively affect SEO if they are not done the right way

What is the Google sandbox?

Google Sandbox is a commonly believed filter that's used by Google to prevent new websites from ranking high in Google's Search Engine Results Pages (SERPs). It's believed that Google uses this filter to put some restrictions on rankings for new websites. The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google's top results. ... To answer these questions, I reached out to a few SEO practitioners to learn what they think about Google sandbox in 2018, based on their experience with new websites

What is Google fetch?

Fetch as Google is a Google Search Console feature that lets you simulate how a published web page looks to Google. It also lets you manually submit pages to Google's search index, so you can quickly and efficiently let Google know about changes to your site How do I use Google fetch? On the Webmaster Tools home page, select your site. In the left-hand navigation, click Crawl and then select Fetch as Google. In the textbox, enter the path component of a URL on your site that you want Googlebot to retrieve.

What is Google’s Rich Answer Box?

Google's rich answer box is a relatively new feature that provides searchers with direct answers to their questions at the top of the search page. ... When the search engine finds an answer to the question, it will feature a snippet of the website's page at the very top of the search results page. Here are the five steps to get a Google Answer Box: Step 1: Conduct relevant keyword research. Step 2: Be specific and concise with your answer. Step 3: Have a clear content structure. Step 4: Optimise your text. Step 5: Leverage schema.

What is competitor analysis?

A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. ... It also helps you identify what they're doing right and opportunities where you can easily one-up them by using a strategy they haven't taken advantage of Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

What is a PBN?

A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to a link wheel or link pyramid, as it involves several different websites all linking to one another or to one central website. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. A money website is the website you intend on ranking i.e. the one that actually makes money. This can also refer to a clients website. PBN (private blog network) backlinks are links built from a network of connected websites and blogs. These sites are commonly owned by the same person, who's using them all to build links to their money site. They also have a choice to sell PBN links to other site owners for extra profit

What is referral traffic?

Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site. Google has two different types of referrals. Google - mostly organic and is from search engine. Google.com - usually pages within Google.com. It can be a variety of things for instance Google's webmaster forum or other pages. It is simply a referral from Google.com, same as the type of link from nytimes.com.

What is mobile first indexing?

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. As you've probably guessed from the name of this approach to site design, mobile first means designing an online experience for mobile before designing it for the desktop Web—or any other device. In the past, when users' focus was on the desktop Web, mobile design was an afterthought.

What do you mean by SEO analyst?

A search engine optimization (SEO) analyst is responsible for ensuring that a business' online content can be found and viewed by potential and current customers. This analyst is part of a marketing team and is an important part in the planning of the business' marketing campaign. What is SEO job description? A Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. An SEO specialist will develop content to include keywords or phrases in order to increase traffic to website. Is SEO analyst a good job? Yes, just like any other career options, SEO/Digital Marketing can be a great career if the learning process is more practical, accurate, organized, ever persistent, result-oriented, complete, relevant and innovative. Absence of any of these would make an SEO job painful. Does SEO have a future? Definitely SEO jobs has big opportunities in future because everyone wants to get there site on top of the search engine which is not possible for all as a result they need a SEO expert who are able to manage there website on the top of the search engine

What are the skills required for SEO analyst?

Here are the top eight skills I look for when hiring an SEO. Critical Thinking. ... Speaking & Writing Ability. ... Technical & Programming Skills. ... Social & Drinking Skills. ... Analytics Skills. ... Excel Skills. ... Drive, Motivation & Adaptability. ... A Sense of Humor. What does an SEO analyst do? A search engine optimization (SEO) analyst is responsible for ensuring that a business' online content can be found and viewed by potential and current customers. This analyst is part of a marketing team and is an important part of the planning of the business' marketing campaign.