Twitter’s Jack Dorsey tweeted that Twitter will no longer accept political advertising. He shamed Facebook for allowing false claims in political ads and with this move it could be implied that it challenges other social networks. The new policy will be in force on November 22, 2019.
Jack Dorsey stated his belief that political advertising is risky and challenges the ideal of civic discourse. His announcement described the reasons for these decisions and why he feels it’s the best decision.
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
Twitter’s announcement raised interesting questions about political advertising and influence. Should political influence be a commodity that can be bought and sold on social networks? What makes social media political advertising different from advertising in traditional television and news publications?
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