Digital Marketing is like throwing stones at a tree!
First collect some stones (money).
Decide whether you want Mangoes or Apples or Guava.
If you want apples, they are not on road side & you need to buy them.( get funded).
If you want mangoes, check where large number of mango trees are on roadside. See which tree has lot of mangoes (identify the target and where you can see large group)
Aim & throw a stone. Laga? nahi? Throw another. And another. Any luck? Got atleast one mango? (Getting desired results?)
If not, move closer to the tree. Change the angle of throw. Change the speed. (Change strategy)
If the stone is touching the mango, but, it is not falling down. It means the impact is not sufficient. (Analyse)
If you need more mangoes, let more people throw more stones. (Multiple channels)
Go back home & check how many stones were used and how many mangoes you got. Now you calculate how many stones you need to take tomorrow to get X number of mangoes ( Run predictive Analytics)
It is easier to get low hanging fruits. But, they may be the left over fruits not liked by others. So aim for those on top (find the best target user)
Use catapult if throwing by hand is not giving desired result (Use special tools)
PS: Hope my stones hit Multiple Digital Marketers! :-)
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