Create a short name & URL for your business
If you’re a verified business, you can create a short name, or a custom name, for your Business Profile to make it easier for customers to find you.
When you share your short name, customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname],” to go directly to your Business Profile.
Note: For bulk users, short names have to be claimed individually per listing.
This feature is available for most merchants and business categories.
How to create a short name
Your selected short name should be associated with your business name or the name by which people commonly refer to your business. We recommend including your location to make the short name more distinct. For example, you can use your business name with your location, like your city or neighborhood.
Keep your short name simple so you can easily promote it, and customers can remember it. If you have a short name, you’ll get a short URL to request reviews from your customers
- Sign in to Google My Business.
- Open the location you want to create a short name for.
- From the menu, click Info Add profile short name.
- Enter your short name. You can enter up to 32 characters.
- If your name isn’t available, you’ll receive an error message and have to choose a different name. Try abbreviating your name or adding other descriptions, like your location. You can also pick another word that describes your business or brand.
- Click Apply. Your short name will show as pending, and when it’s ready, it’ll show on your Business Profile.
