What Factors are Affected?
One member reported success updating their page titles then followed up days later to report the changes reverted. Changing things on a web page during a Google Update can lead to unreliable conclusions. Were the ranking changes due to updating the website or due to Google updating the algorithm? It’s hard to know when there is so much instability.broccoli – Feb 11, 2019
Page title seems to have become very important, and I think in particular the keyword density of the page title.
broccoli – Feb 12, 2019
Looks like the serps reverted me to the wrong page again.
How Should You Respond to the Update?
It’s important to understand that an update can last several weeks as it presumably rolls out throughout the data centres. Should your pages lose rankings, you may wish to wait ten to fifteen days before making any changes.Almost all updates are followed by a correction within ten to fifteen days. This is probably to fine tune whatever changes were made in response to data received after the update is released.
What Is Valentine’s Day Update?
Throughout the past year, Google has been rolling out changes designed to improve Google’s ability to understand a search query and the content on a web page. These kinds of algorithms are focused on identifying the best pages to solve a user’s problem.Focus Maybe On Relevance, Not Quality
SEOs have traditionally thought that Google was targeting niches (like the ill-named Medic Update that Google denied was targeting medical sites) and a host of “quality” factors like poor links, thin content and so on.While those kinds of factors will tend to trend downwards in Google search, Google has revealed that targeting negative signals of low quality has not been what they’ve been up to.
If this update is confirmed, it is reasonable to suspect that Google is making updates designed to return relevant search results that please Google’s users.
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