Create an Event Ad
Before you begin
To create an event ad, first
you'll need to create an event. You
must be a Page admin or
editor and a co-host of the event you want to advertise.
How to create event ads
You can create event ads to get
more responses or to sell more tickets on Facebook. The call to action on your
event ad will either say Interested or Get
Tickets depending on your objective. Choose the objective that best
matches your goals.
If you work with a Facebook
ticketing partner to sell tickets, people who see your event ads can purchase
tickets right from your Facebook event page.
Use the Traffic or Conversions
objective to sell more tickets
If your goal for your event ad is
to sell more tickets, you should use the Traffic or the Conversions objective.
Creating event ads with these objectives will show a Get Tickets button
to people who see your ad.
§
The Traffic objective
helps direct people off of Facebook and on to your app or website to purchase
tickets.
§
The Conversions objective
helps track on-Facebook ticket sales for your event.
To create an event ad with either
of these objectives, follow these steps:
1.
From your event page, click 
and select Sell More
Tickets.
and select Sell More
Tickets.
This opens Ads Manager and automatically selects the Trafficobjective.
If you want to use the Conversions objective, change the
selection to the Conversions objective. Click Continue.
2.
If you chose Traffic,
choose where you want people to go and provide details on your target audience,
ad placement, budget and schedule.
If you chose Conversions, choose the website or app
you want to promote and select a pixel or app event. If you don't have a pixel
or app event, you'll see instructions to create one. Then provide details on
your target audience, ad placement, budget and schedule.
3.
In Audience, choose
who you want to see your ad. You can use an Event
Custom Audience to reach people who responded to an event
on your Page. You can also exclude a specific audience. Click Continue when
you're finished on this page.
4.
In the Identity section,
choose your Facebook Page or Instagram account for your event ad.
5.
Design how your event ad will
look by choosing the format and images (be sure to review the recommended image
details).
6.
In the Links section,
select the link type for your ad.
If you choose Website, enter the link for your event
to direct people to where your tickets are being sold. If you choose Facebook
Event, select a ticketed event you want to promote with your event ad.
7.
Provide the rest of your details,
preview your ad and click Confirmwhen you're done.
Use the Engagement objective to
get more event responses
If your goal for your event ad is
to get more people to respond to your Facebook event, you should use the Engagement objective.
Creating event ads with this objective will show an Interested button
to people who see your ad.
1.
From your event page, click
the and select Get More
Responses.
and select Get More
Responses.
This opens Ads Manager and automatically selects the Engagementobjective
and the Event responses option. Click Continue.
2.
Provide the details for your
audience, ad placement, budget and schedule.
3.
Choose an identity for your event
ad. Then design how your event ad will look by choosing the format and images
(be sure to review the recommended image details).
Boost an event from your Page
After you create an event, you
can boost the event
from your Page to turn it into a Facebook ad. Boosting an event
is best for businesses that don't regularly create event ads in Ads Manager.
Keep in mind only Page admins and
editors can boost events.
