How You can Make Money From from Instagram

Instagram is a force of nature.

What was merely a photo-sharing app initially has become one of the top social media platforms in less than seven years.With 600 million monthly active users and 400 million daily active users, it ranks higher than Tumblr, Twitter, Snapchat, Pinterest and LinkedIn.

The opportunity for monetization

But as with any major social platform, a marketer’s first instinct is to find ways to make money from it.You may be asking yourself, “How can I leverage the inbuilt user base to generate legitimate income?”In this post, I would like to discuss a few different techniques and ways to go about it.

How do you go from zero to moolah with a few simple tactics?

Let’s get right down to it.

Tactic #1 – Sell your photos

Stock photo sites are huge these days.

If you run a blog or any type of website, there’s a good chance that you’ve used stock images at some point.

Tactic #2 – Sponsored posts

Let me preface this by saying that this isn’t a viable strategy unless you have a significant following.

If you’ve only got say, 350 followers, this is a no go.

However, if you’ve got at least 5,000 followers, this is definitely a strategy worth considering.

Finding sponsored posts opportunities

There’s one more important thing I need to discuss — how to get in touch with brands that are looking to promote on Instagram.

If you’re verified, you can then get set up and start looking for brands you would like to promote.

But here’s a word of caution. Don’t promote just anyone.

Tactic #3 – Affiliate marketing through Instagram shoutouts

Let’s now look to the other end of the spectrum where you pay influencers to promote an affiliate product.

It involves using Instagram shoutouts, which are defined as “a screenshot of another user’s profile page uploaded to your account to show support and give exposure to the other user. Shoutouts can increase a user’s followers and provide advertising to small businesses and websites.”

Buying shoutouts vs. PPC

These two tactics rely on the same basic idea.

And that’s paying for nearly immediate exposure and getting a product in front of a widespread audience by shelling out some cash.

But the thing that I like about buying shoutouts is the massive audience you can reach essentially overnight.

Although the initial cost tends to be more for this tactic than PPC, the payoff can be much bigger.

Here’s what I mean.

You could pay a single Instagram influencer $30 for a shoutout.

That’s going to probably cost you much more than it would for a handful of clicks on PPC advertising. That’s true.

Tactic #4 – Sell from your own online store

In terms of time investment, this tactic requires the most by far.

However, this can also net you the biggest returns.

Conclusion

I truly believe that Instagram is teeming with money-making opportunities.

Having success simply demands that you use the right resources in conjunction with one another.

Whether it’s selling your photos, sponsored posts, paying for mass exposure via shoutouts, or selling from your own online store, there are a ton of options for users with different-sized follower counts.

And with a massive audience that’s only going to get bigger, Instagram should continue to be a great money making platform for years to come.

Can you think of any other ways to monetize with Instagram? What are your most lucrative tips?

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