As simple, ASO or App store optimization is the process of improving the search visibility of a mobile application in the app store (Google Play Store, iTunes, Windows store) and in the search engines.
Here are some of the basic steps for an App Optimization.
App Title
Include a relevant App Title with a keyword. Choose that keyword wisely because the search visibility is mainly depends on your App Title.
App Description
Try to include every important details about your App users want to know. And, include the main keyword in that description and don’t use repeated words or don’t try for keyword stuffing.
Keyword Data Tags
Find out the possible keywords for your App and choose less competitive keyword’s with an average search volume you could rank high for. If possible use localized keywords, if your App is targeting any specific locations.
App Updates
Notify the regular updates of the App to your customers. Send them a Newsletter regarding the same and that will bring trust on your product.
Include a demo video
It is recommended to include a small demo video based on the App features and it’s use.
Reviews
Ask your customers to review you App and it is a positive factor for higher downloads or CTR’s. Ask your infleuncers or Blogger to review your App.
Social Signals or Blogs
Promoting your App through social media channels is one of the best way to increases your App visibility. You can try for Facebook/Twitter Ads to boost your App Downloads.
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Great blog with insightful infomation. App store optimization services are highly essential in today’s times, considering the advent of mobile apps as preferred information avenues for people. Best ASO service in India always aims to increase traffic on clients’ mobile applications by implementing the best ASO strategies.
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