Effective Tips to Make Your Content More SEO Friendly by TheSEOFeed

SEO is a moving target because search engines often change their algorithms (daily, in the case of Google.) You already know that to rank higher in search, you should write good quality content that's complete and on-point. But what else should you be thinking about??

1. WRITE GOOD, IN-DEPTH CONTENT

“We look at all competitor pages on the topic and make sure our new page is more complete, better written and more attractively laid out. More complete usually means longer, which is viewed favorably by Google.” 

2. MAKE SURE YOUR EXTERNAL LINKS ARE GREAT

“We provide external links where relevant. We curate them so that they’re the best on the topic, with the long-term goal of building site and page authority by becoming an information hub as well as expert authority,”  

3. BE MOBILE-FRIENDLY

“While our site is built with a responsive theme, we’ve also made several custom adaptations for mobile and have tested on all major mobile displays.” 

We now search keywords before starting to draft a page. Older pages, drafted before we had done serious SEO, had to be retrofit,” ,“We prefer to use two to four keywords, spread among the URL, page title, search title, meta description, headings and text. We don’t stuff keywords, relying on the sophistication of search engines to peg content correctly. We write naturally, without the clumsiness of forced keywords, yet we try to use them where we can.”

“Because our content tends to be lengthy, we worry about that and the bounce rate that will result. To counteract reader discouragement, we use an attractive layout that breaks up the pages.”

What does that mean in practice?

·         “We use several H2 headings per page and often 2-5 H3s under each one of them. An effort is made to use keywords in the headings.”

·         “We forego paragraphs in every instance where a bullet list can be used. The use of bullet points with bold bullet titles allows a quick skim.”

·         “Where there’s a stretch of lower value detail or a technical discussion, we put the content under a expander box that the user can optionally open.”

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