Your strength is running your business, so it’s completely understandable that you may not be an SEO expert. We’ve gathered a handful of great SEO starter tips to get you and your business off the ground and onto Google!
1. Create a company blog
Not many people returning to your site? You need to change that. You can start by creating a company blog. As long as your blog posts aren’t crammed full of keywords and are offering the customer a fantastic source of relevant information, you’re good to go. Creating quality content for your customers not only benefits your SEO, but it also helps reignite that bond between customer and client.
2. Get social
Setting up social media profiles across the main platforms is free of charge and in 2015, Twitter claimed to have over 15 million users on their network – you shouldn’t need anymore persuasion than that! Social media allows you to interact with your target market instantly. Whether your business is B2B or B2C, your audience is out there waiting to be connected with.
3. De-clutter those URLs
If your URL reads like this: www.worldwebsolutions.in/page?079868-krtol/ you may as well start crossing your fingers in the hope for organic traffic. If your company appears in a customer’s search results and your URL is not clearly depicting your page content, there is a chance they won’t click on it. Clearly title everything on your website, from page titles and URLs to article titles and tweets, you need to optimise everything to make the most of every Google appearance.
4. Check out the competition
Search the keywords you so desperately desire to rank for; who is currently on the first page of search results? Once you have obtained this information, research what offline and online tactics they employ in order to outrank them.
5. Analyse your analytics
If you haven’t already, set up a Google Analytics account for yourwebsite. With the basic version still free of charge, it’s a fantastic tool to help you analyse your website traffic. For a basic version, it goes into remarkable depth, including bounce rate percentages, top landing and exit pages, social traffic, referrals and a lot more.
No comments:
Post a Comment